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Advertise with the Sacramento Opera

Reach an affluent and educated audience! About the Sacramento Opera Audience:

• 64% are aged 55 and older
• 67% are female
• 40% have a graduate degree and 95% have
attended some college.
• 50% have home values of $500,000 or more.
• 40% have household incomes of $100,000
or more.
• 92% plan on taking a vacation away from home
in the next 12 months.
• 32% plan on remodeling all or part of their home.
• 23% plan on upgrading a computer at home.
• 44% belong to a health club or gym.
• 61% dine out at least once a week.
• 53% spend two or more hours a day online.
• 77% invest in stocks, bonds, or mutual funds.
• Regularly reads the Sacramento Bee, Sacramento
Magazine, and Sacramento News and Review.

The Sacramento Opera publishes three program books each season. Approximately 18,000, 72-page, programs are distributed.

Click here for a sample program book. Note: To decrease your download time, this file is a lower resolution file. Please email Jennifer Lin, jlin@sacopera.org, to request a hard copy of our program book.

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Sacramento Opera 2007-2008 Season Program Books

Advertising Deadlines

Verdi’s Otello: 6,000 copies
November 16, 18, & 20, 2007
[Artwork Due October 16, 2007]

Britten’s The Turn of the Screw: 6,000 copies
February 22, 24, & 26, 2008
[Artwork Due January 22, 2008]

Puccini’s Tosca: 6,000 copies
May 2, 4, & 6, 2008
[Artwork Due April 2, 2008]

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For more information about advertising, click here for our specs and rate sheet.

Questions? Call 916.737.1000 or JLin@sacopera.org.